By now, you are probably aware and have seen on the net the recent news being shared by Cathay Pacific and if you have been following me for a while, you are probably aware that Cathay Pacific is one of my favorite OneWorld Partners because I strictly only fly OneWorld alliance partners and also because I am an American Airlines Executive Platinum. Throughout this year I have flown Cathay multiple times and each experience is better than the other. You may be wondering why? The ground crew is simply fantastic specially at Hong Kong international Airport which I’ve had the great pleasure to travel to twice this year. Aside from their great ground crew and customer service, their lounges. I can’t begin to describe how much I love their lounges and everything it offers and like many, my favorite one has to be The Wing First Class Lounge and you can also check out my review of their Business Class (The Wing) lounge here, keep in mind they have many airport lounges at Hong Kong airport and I am just sharing some of my favorites and incase you are wondering, a new lounge is opening.
What is the next chapter about for Cathay Pacific?
Their new logo design.
From Cathay Pacific: Today, we welcome a simpler, cleaner, more customer-focused Cathay Pacific brand.
Our airline has been built on an absolute dedication to customers, service, quality and safety. As we continue on our journey, we are now unveiling a new design philosophy that will help us shape an even better experience for our customers. The fruit of an 18-month preparation effort, this new philosophy will guide the design of new websites, lounges, cabins, in-flight service, entertainment products and much more – all with greater consistency, beauty and efficiency. Beyond this, it also clearly defines who we are and what inspires us to help passengers travel well.
Our next chapter begins here.
Furthermore, they have also added a nice touch for their passengers when they are checking a bag depending the cabin they are flying. Personally, I love an airline who takes care of their passengers regardless if they have status or not, and from what I can see about Cathay Pacific with this new rebranding process that they are willing to make the experience more user friendly in all aspects of their operation. As I mentioned above, their customer service has always been far and beyond and they go the extra mile to make your experience a one of a kind, so I am curious to see the new enhancements coming into play in the near future.
Cathay Pacific Colored baggage Tags
Words from Chief Executive at Cathay Pacific, Mr Ivan Chu
Dear friends of Cathay Pacific,
From our creation and small beginnings in Hong Kong in 1946, Cathay Pacific has been built on a dedication to customers, service, quality and safety.
Our vision is to be the world’s best airline. As we continue our journey we have recently articulated a new design philosophy which we hope will shape an even better experience for you, our customers. The intention is to deliver products which you will find simpler, better and more relevant.
The first thing to notice is a refreshed Cathay Pacific logo featuring a freed brushwing. This will now start appearing in a number of places. Beyond the changes to our logo you’ll see evidence of our new design thinking in the new lounges that we’ll be opening. This starts with Haneda, Japan, in December.
More immediately, you’ll also notice changes to the website which are designed to make it more intuitive and user-friendly. The new website will continue to be enhanced with added functionality throughout 2015.
We are excited about this design direction and hope that it resonates with our passengers. We are confident that over time it will bring real and lasting benefits for our customers and look forward to hearing your feedback as Cathay Pacific continues to evolve.
For some, this may be odd or strange that Cathay Pacific is going into a new rebranding phase or how they call it “The Next Chapter.” For me, change for the better excites me specially when I travel all year long and spend most of my time on a plane, airport lounges and hotels. I am also a big fan of Asia in general and without a doubt – all of my flights when going to Asia are with American Airlines and Cathay Pacific. I believe this is going to be a great and successful chapter for the folks at Cathay Pacific, they do things right and always willing to improve and grow. The fuzz about the logo doesn’t bother me at all – It is simple and meaningful on its own way, just like AA did with their new logo. Us Frequent flyers are used to seeing Cathay with their old logo and some “loved it” and now that a new logo has been designed some are “disliking it.” In my opinion, it just gives a fresher look to the airline and less “crowded.” Less is more at the end of the day.
I will be flying Cathay Pacific in January from Hong Kong to Bangkok, so I am really excited to see some of their changes being implemented and as well seeing their new Business Class lounge known as The Bridge.
What are your thoughts on this move? Will you be flying Cathay Pacific anytime soon?